Web Analytics

Web Analytics provide a great way to monitor web site performance as well as new opportunities to expand your online presence. CIS provides full web Analytics training for all Web 2.0 Hub clients.

Why Analytics?

Web Analytics are one of the most important aspects of understanding just how effective your web marketing campaigns are performing. CIS provides complete web Analytics training with all Web 2.0 Hub packages.

Off Site Web Analytics...

Off-site web analytics refers to the measurement of a website's potential audience (opportunity), share of voice (visibility), and buzz (comments) that is happening on the Internet as a whole. These metrics may be measured whether you own or maintain the site personally.

On Site Web Analytics...

On-site web analytics measure the visitor's journey once they reach your website. This includes its drivers and conversions; for example, which web pages encourage people to take a specific action. On-site web analytics measures the performance of the website from a commercial perspective. This data is typically compared against key performance indicators for performance, and used to improve a web marketing campaign's and audience response.

Goal Of Web Analytic Training...

Analytics web training at CIS is focused on giving you the ability to monitor usage of your web site to better understand the relationship between your web presence and visitor actions and responses. Gaining a working understanding of this information will help you move toward and leverage your web marketing for increased customer loyalty and brand awareness. This in turn helps create opportunities for new relationships and new sales.

Key Web Analytics Focus:

Web Visitors | Page Views | Pages per Visit Bounce Rates | Average Time On Site
New Visits | Traffic Source Overview
Content Overview | Visitor Trending Direct Web Traffic | Referral Web Traffic | Search Engine Web Traffic | Organic Web Traffic
Web Entrance Paths | Web Content Drill downs


Web Analytic Training provided to all Web 2.0 Hub Clients. Learn more about Web 2.0 Hubs...


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