Steady growth in text messaging volumes has pushed text messaging to roughly 3.5 billion per day. Text volume has overtaken calls for mobile subscribers people now send and receive more text messages than calls in any given month...
SMS Permits Immediate Response Unlike "mobile Internet advertising," which exists in a largely self-contained and insular universe, SMS can be broadly integrated with other forms of media and advertising, including traditional media. SMS also includes "push" or notifications capabilities that don't require users to be actively "online" or seeking information on their phones.