Posts Tagged ‘web analytics’

Web Analytics provide a great way to monitor web site performance as well as new opportunities to expand your online presence.

Web Analytics are one of the most important aspects of understanding just how effective your web marketing campaigns are performing. CIS provides complete web Analytics training with all Web 2.0 Hub packages.
Off Site Web Analytics…

Off-site web analytics refers to the measurement of a website’s potential audience (opportunity), share of voice (visibility), and buzz (comments) that is happening on the Internet as a whole. These metrics may be measured whether you own or maintain the site personally.

On-site web analytics measure the visitor’s journey once they reach your website. This includes its drivers and conversions; for example, which web pages encourage people to take a specific action. On-site web analytics measures the performance of the website from a commercial perspective. This data is typically compared against key performance indicators for performance, and used to improve a web marketing campaign’s and audience response.

Originally posted 2010-11-10 23:17:29.