Posts Tagged ‘social media’

Grow Your Business

By William Lockhart
CyberIncomeSolutions.com

Social media has the potential to achieve a number of high-level business objectives when used for marketing purposes.

Today we’re going to take a look at one of the most important reasons why your company should be integrating social media into your web marketing plans to experience the many benefits that come along with a successful SEO and social media blend.

Anyone that has been around SEO for any period of time knows that developing inbound links can be one of the most difficult and time consuming tactics relative to the SEO process.

It is also one of the most important.

Read the rest of this entry »

Social media is key to Super Bowl ad strategies
Taking full advantage of Super Bowl ads means generating weeks of buzz leading up to the broadcast and, now, following up with a digital interactive and social component, said Scott Keogh, chief marketing officer of Audi, which has booked the spot for the opening break in the game. This year, Audi is being joined by several brands that are adding social media components to their Super Bowl ads. Advertising Age (tiered subscription model)

Social media marketing is the craze these days but are you tracking your social media efforts?

These tools will help you track your social media marketing efforts to insure that you’re obtaining results from your efforts. Whether you’re using Twitter or whether you’re simply trying to find relevant content you need a way to measure the effectiveness of your online marketing campaigns.

Sure, social media activities run the gamut from blogging to micro blogging and Tweeting. Social networking communities like LinkedIn and Facebook, are great content distribution channels for video, music, and unique useful content. Of course this also includes discussion forums, photo sharing and marketing of your article across various channels. With so many different sites and ways to participate, it can be difficult to keep track of all your efforts.

Try these tools for effective social media tracking:

1)http://BackTweets.com
A search engine for Twitter. Find out who’s tweeting your links and more. Can also sign up for email alerts of new findings and topics.

2) http://Surchur.com :
Search for the latest and greatest topics that are popular right now. Type in a keyphrase and it searches blogs, social news sites, photo and video sites for your targetred topic.

3) http://www.google.com/alerts :
This is an absolute must have. I’ve been using this “secret weapon” for many years. It’s easy to use, simply type in your name or company name and receive daily emails of results found all across the Internet. They do the work, you receive the links. Free and nice tool.

4) http://SiteMention.com :
Simply type in your url and find out what’s being said about you. your site or your organization. The results returned are gathered from Google Blog Search, Twitter, FriendFeed, YouTube, MySpace, Digg, Delicious and many more. Want to know if you’re creating buzz… This one is also a must have.

5) http://AlertRank.com :
This tool extends the power of your Google alerts. What a way to organize and sort Google alerts. Get a daily report emailed to you in a spreadsheet format of what it finds. Build a chronological record of when and where your important topics are found online.

As you know, there are many ways to market your company using social media marketing. you may be surprised to find that there are also a multitude of tools to measure your online marketing effectiveness.  Post, tweet and measure, my secret formula for directing future activities and measuring online effectiveness.

View the original article here