Posts Tagged ‘social media and the Super Bowl’

Social media is key to Super Bowl ad strategies
Taking full advantage of Super Bowl ads means generating weeks of buzz leading up to the broadcast and, now, following up with a digital interactive and social component, said Scott Keogh, chief marketing officer of Audi, which has booked the spot for the opening break in the game. This year, Audi is being joined by several brands that are adding social media components to their Super Bowl ads. Advertising Age (tiered subscription model)