Posts Tagged ‘deliverability monitoring’

Deliverability is the lifeblood of every ESP and the cornerstone of online email marketers as far as email marketing success is concerned.

Today, GetResponse.com announced that they have partnered up with Return Path, the leading provider of deliverability monitoring and reporting tools that help increase inbox placement rates – and email marketing ROI.

Return Path is an e-mail performance management company founded in 1999,  dedicated to improving the reach, delivery performance and overall success of permission-based e-mail programs. With over 1500 customers worldwide, Return Path now provides top-notch deliverability solutions for monitoring and reporting on the “health” of our sending IP addresses and their reputations.

Experts are now able to track down potential problems in no time and rectify them before they affect customers on a larger scale. With this “alert system” in place, we’re also informed about any ISPs (Internet Service Providers) outages and can adjust our mail servers to proactively optimize the number of connections to, e.g. Yahoo!, the volume of traffic being pushed out, etc.

As technical as that may sound, the key point to take away is that we can now monitor and report on deliverability issues with surgical precision – and that means higher inbox placement rates for GetResponse customers. And we all know that the more messages that reach inboxes, the higher the ROI.

Get over to GetResponse and give them a try if you need to bolster your email marketing… We highly suggest GetResponse for your email marketing campaigns for business.