Small Businesses Doubled Use of Twitter in 2010

Nearly one in five SMBs use Twitter for local marketing efforts

Twitter usage has been growing quickly among small and medium-sized businesses, according to a report on small local firms.

The “Local Commerce Monitor-Wave 14” from BIA/Kelsey and ConStat found that Twitter usage by SMBs more than doubled between Q3 2009 and Q4 2010, to 19% of respondents. Over the same period, usage of traditional print yellow pages remained unchanged.

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Deliverability is the lifeblood of every ESP and the cornerstone of online email marketers as far as email marketing success is concerned.

Today, GetResponse.com announced that they have partnered up with Return Path, the leading provider of deliverability monitoring and reporting tools that help increase inbox placement rates – and email marketing ROI.

Return Path is an e-mail performance management company founded in 1999,  dedicated to improving the reach, delivery performance and overall success of permission-based e-mail programs. With over 1500 customers worldwide, Return Path now provides top-notch deliverability solutions for monitoring and reporting on the “health” of our sending IP addresses and their reputations.

Experts are now able to track down potential problems in no time and rectify them before they affect customers on a larger scale. With this “alert system” in place, we’re also informed about any ISPs (Internet Service Providers) outages and can adjust our mail servers to proactively optimize the number of connections to, e.g. Yahoo!, the volume of traffic being pushed out, etc.

As technical as that may sound, the key point to take away is that we can now monitor and report on deliverability issues with surgical precision – and that means higher inbox placement rates for GetResponse customers. And we all know that the more messages that reach inboxes, the higher the ROI.

Get over to GetResponse and give them a try if you need to bolster your email marketing… We highly suggest GetResponse for your email marketing campaigns for business.

If you are the proud owner of a Facebook Business Page, either you have already been given the option to upgrade to Facebook’s new page features, or you’re going to be dragged into using them come March 10, whether you like it or not.

For the most part, I like what I see. Here are some of the key changes:

* Your page layout now looks a lot more like your profile layout
* You can choose to use Facebook as yourself OR your page
* You get the option to be notified by Facebook anytime someone posts to your page

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http://bit.ly/f4MjyU

Social media is key to Super Bowl ad strategies
Taking full advantage of Super Bowl ads means generating weeks of buzz leading up to the broadcast and, now, following up with a digital interactive and social component, said Scott Keogh, chief marketing officer of Audi, which has booked the spot for the opening break in the game. This year, Audi is being joined by several brands that are adding social media components to their Super Bowl ads. Advertising Age (tiered subscription model)

Today more than ever, your online reputation is very important. Customers and prospects draw conclusions about your business based on shared “customer experiences” which are posted on a variety of web sites online.

Whether you have made the decision to actively engage in online advertising or if you’re simply considering the concept, chances are someone is talking about their experience with your products, services or even your staff on a social media web site or review forum.

There’s an old business saying that goes like this, “A happy customer tells 3 people, but an unhappy customer tells 3000 people.” Universal access via Internet and mobile devices makes it extremely easy for customers and prospects to tell the world exactly how well you manage the “customer experience”.

Are you managing your online reputation? Is it developing by default?

Cyber Income Solutions (CIS) is dedicated to helping you create web media and web marketing campaigns that are compelling, engaging and protective of your online reputation.

Social media marketing is the craze these days but are you tracking your social media efforts?

These tools will help you track your social media marketing efforts to insure that you’re obtaining results from your efforts. Whether you’re using Twitter or whether you’re simply trying to find relevant content you need a way to measure the effectiveness of your online marketing campaigns.

Sure, social media activities run the gamut from blogging to micro blogging and Tweeting. Social networking communities like LinkedIn and Facebook, are great content distribution channels for video, music, and unique useful content. Of course this also includes discussion forums, photo sharing and marketing of your article across various channels. With so many different sites and ways to participate, it can be difficult to keep track of all your efforts.

Try these tools for effective social media tracking:

1)http://BackTweets.com
A search engine for Twitter. Find out who’s tweeting your links and more. Can also sign up for email alerts of new findings and topics.

2) http://Surchur.com :
Search for the latest and greatest topics that are popular right now. Type in a keyphrase and it searches blogs, social news sites, photo and video sites for your targetred topic.

3) http://www.google.com/alerts :
This is an absolute must have. I’ve been using this “secret weapon” for many years. It’s easy to use, simply type in your name or company name and receive daily emails of results found all across the Internet. They do the work, you receive the links. Free and nice tool.

4) http://SiteMention.com :
Simply type in your url and find out what’s being said about you. your site or your organization. The results returned are gathered from Google Blog Search, Twitter, FriendFeed, YouTube, MySpace, Digg, Delicious and many more. Want to know if you’re creating buzz… This one is also a must have.

5) http://AlertRank.com :
This tool extends the power of your Google alerts. What a way to organize and sort Google alerts. Get a daily report emailed to you in a spreadsheet format of what it finds. Build a chronological record of when and where your important topics are found online.

As you know, there are many ways to market your company using social media marketing. you may be surprised to find that there are also a multitude of tools to measure your online marketing effectiveness.  Post, tweet and measure, my secret formula for directing future activities and measuring online effectiveness.

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As online advertising continues to play more of an important role in the vast arsenal of organizational advertising practices it is important to understand a few key points with respect to super charging your online ad performance.

These 3 critical elements will help you maximize your online ad performance.

For now, we’ll describe the process as a system that will “triangulate” your advertising campaigns to insure that your ads reach maximum potential and insure surfer response.

“Triangulation”, you say? What the heck is that?

Simply put, the term triangulation focuses on three major but incredibly important aspects of your online advertising process.

You may want to visualize the triangulation of ads as being the 3 critical points of a typical triangle. Each with a specific purpose and each highly important to the infrastructure of the complete triangle. In this case, each point will be critical to your online advertising success and ultimately your online advertising goals.

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