Archive for October, 2011

Using Twitter for business has become a viable marketing and communication source for most businesses.  The way in which businesses capitalized on their Twitter presence is varied and has also evolved since Twitter’s inception. Primarily businesses are using Twitter as an informative tool or a tool to establish and engage customers and prospects in conversation.

If you’re developing a Twitter strategy for your business it is very important to establish your goals with respect to your Twitter marketing. There are two main questions that you need to address when developing your Twitter campaigns.

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Originally posted 2011-08-31 03:27:01.

Web Analytics provide a great way to monitor web site performance as well as new opportunities to expand your online presence.

Web Analytics are one of the most important aspects of understanding just how effective your web marketing campaigns are performing. CIS provides complete web Analytics training with all Web 2.0 Hub packages.
Off Site Web Analytics…

Off-site web analytics refers to the measurement of a website’s potential audience (opportunity), share of voice (visibility), and buzz (comments) that is happening on the Internet as a whole. These metrics may be measured whether you own or maintain the site personally.

On-site web analytics measure the visitor’s journey once they reach your website. This includes its drivers and conversions; for example, which web pages encourage people to take a specific action. On-site web analytics measures the performance of the website from a commercial perspective. This data is typically compared against key performance indicators for performance, and used to improve a web marketing campaign’s and audience response.

Originally posted 2010-11-10 23:17:29.

Today more than ever customers and prospects draw conclusions about your business based on shared “customer experiences” which are posted on a variety of web sites online.

CIS Client Watch

Whether you have made the decision to actively engage in online advertising or if you’re simply considering the concept, chances are someone is talking about their experience with your products, services or even your staff on a social media web site or niche forum. This content has the potential to add or detract from your businesses reputation..

There’s an old business saying that goes like this,

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