Today more than ever customers and prospects draw conclusions about your business based on shared “customer experiences” which are posted on a variety of web sites online.

CIS Client Watch

Whether you have made the decision to actively engage in online advertising or if you’re simply considering the concept, chances are someone is talking about their experience with your products, services or even your staff on a social media web site or niche forum. This content has the potential to add or detract from your businesses reputation..

There’s an old business saying that goes like this,

“A happy customer tells 3 people, but an unhappy customer tells 3000 people.”

Universal access via Internet and mobile devices makes it extremely easy for customers and prospects to tell the world exactly how well you manage the “customer experience”. Are you managing your online reputation? Is it developing by default?

CIS Client Watch is a service that is dedicated to helping you effectively manage your online reputation

Monitor The Conversations

Monitoring what’s being said online is the beginning of managing your online reputation. CIS Client watch provides a way to monitor your business name and/or business keyword effectively and consistently.

Custom monitoring of reviews, listings a well as social media buzz enables you to stay in control with respect to your online web reputation.

Analyze The Content

1 – Keyword analysis & research of content….
2 – Search engine visibility and impact…
3 – Competitive understanding of content impact…
4 – Source of the content in question…
5 – Probable steps to minimize the content…

Develop And Implement A Plan

1 – Determine the desired result…
2 – Create new content for distribution…
3 – Utilize existing customer testimonials…
4 – Strategic placement of strategic content…
5 – Monitor content distribution & impact…

As the amount of online user content continues to grow, the impact on search engines results continues to become more relevant. A good online reputation translates into increased sales and overall improvements in online acceptance.

Using Twitter for business has become a viable marketing and communication source for most businesses.  The way in which businesses capitalized on their Twitter presence is varied and has also evolved since Twitter’s inception. Primarily businesses are using Twitter as an informative tool or a tool to establish and engage customers and prospects in conversation.

If you’re developing a Twitter strategy for your business it is very important to establish your goals with respect to your Twitter marketing. There are two main questions that you need to address when developing your Twitter campaigns.

1 – Will we use our Twitter campaign to inform customers about our brand and products? This approach is typically most prominent when businesses launch their inaugural campaigns.

2- Will we use our Twitter campaign to interact with customers and prospects to drive conversations about our product or service?

This approach also works well, however it is important to note that using Twitter to stir conversation with customers can quickly evolve into an extension of your customer service department which may or may not expose customer service issues to quite a large audience. Conversely, if properly orchestrated Twitter can serve as an additional soundboard for positive buzz about your company.

Most firms that use Twitter for business initially take the “let’s poke it with a stick and see what happens” approach. This approach can lead to varied results due to the lack of well defined goals.

This approach can also lead to varied results including lots of Twitter activity but little or nothing to show for your efforts. In some cases it can diminish your efforts because your branding message becomes diminished, diluted and sometimes reaches market segments that are simply irrelevant to your initial targeting goals.

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Grow Your Business

By William Lockhart
CyberIncomeSolutions.com

Social media has the potential to achieve a number of high-level business objectives when used for marketing purposes.

Today we’re going to take a look at one of the most important reasons why your company should be integrating social media into your web marketing plans to experience the many benefits that come along with a successful SEO and social media blend.

Anyone that has been around SEO for any period of time knows that developing inbound links can be one of the most difficult and time consuming tactics relative to the SEO process.

It is also one of the most important.

Social media is a very effective tool for link building because of the nature of the interactions that take place on most social media sites.

Social media users commonly link to important or interesting content on the web. This content is sought by many organizations in the form of  blog posts, status updates, and comments in order to share them with their relevant network of viewers.

It is also common for the spread of this information to take on a viral online marketing effect when one network member reposts  links that they receive which in turn redistributes links throughout their own network.

The process can quickly create large numbers of inbound links, with little effort by way of the originating organization when compared to more traditional and expensive methods of link building.

It’s no surprise that link building is the most sought after goal in integrating social media into SEO campaigns.

Recognizing this simple fact, it is important to define specific goals in addition to link-building that you would like to achieve when engaging your audience through social media channels.

Here’s a few goals that should be considered when developing a social media campaign:

• Increasing the number in inbound “relevant” links
• Development of relevant content
• Improving current organic rankings
• Creation of more listing that will appear on search engine results pages
• Increasing click through rates on search engine results pages
• Creation of multi-media links for search engine listings
• Maintaining current search engine rankings

Because all of these goals are important to most organizations, as well as the associated budgets to achieve such goals, social media can provide any organization with an affordable channel to accomplish real results.

The fact that the perceived value of blending SEO with social media with respect to online marketing goals is much lower for organizations that have not incorporated social media as a marketing channel only indicates the severe lack of testing of social media by most business organizations.

Take a full inventory of your web marketing goals and use the tools which are most appropriate to achieve your goals. If your organization yearns for more exposure and better online marketing results, consider blending your SEO strategies with social media.

Articles have been known to be the driving force relative to driving website traffic.

Here are a few tips to help you when developing articles for your projects.

An article must always be centered on a keyword and/or keyword phrases. Many users are driven to specific pages via specific “search terms”, there fore it is important to focus your content on specific keywords.

There are many tools online that provide help with keywords and keyword phrases. Make sure you take advantage of these tools.

Acknowledge and monitor your keyword density. Keyword density is an indicator of the number of times the selected keyword appears in the article. But mind you, keywords shouldn’t be over used, just sufficient enough to get across your points in key places within the article. .

Resist the urge to “keyword stuff”, as this will defeat your purpose long term.

Keyword density is always expressed as a percentage of the total word content on a given article or page.

If you have 100 words in your article (not including HMTL code used for writing the article), and you use a particular keyword five times in the content, the keyword density on that page is 5% , 5 divided by 100 = .05.

The accepted standard for a keyword density is between 3% and 5%. This will typically get you content recognized by search engines.

Remember, that this rule applies to every page on your site. It also applies to one word keywords and multi-word keywords.  Strive for a keyword density of 3% to 5%.

Simple steps to check the density:

•    Copy and paste the content from an individual article into a word-processing program like Word or Word Perfect.

•    Go to the ‘Edit’ menu and click ‘Select All’. Now go to the ‘Tools’ menu and select ‘Word Count’. Record Word Count.

•    Now select the ‘Find’ function on the ‘Edit’ menu. Go to the ‘Replace’ tab and type in the keyword you want to find. ‘Replace’ that word with the same word, so you don’t change the text.

•    When you complete the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword in that page.

•    Using the total word count for the page and the total number of keywords you can now calculate the keyword density.

Keyword density is an important part of “on-page SEO.

Remember to use it when writing articles.

For months local businesses have pondered the idea of the using Twitter marketing and advertising to reach local customers and prospects.

Sure, Twitter is a great tool for distributing content about products, services or even communicating with customer and prospects but can it be used to geographically target specific regions of the country or possibly targeted geographical market segments.

The answer to this question lies in the beauty of Twitter geo-targeting combined with a unique list of followers developed by targeting relevant keywords within your business niche.

As you develop a targeted list of followers it becomes easier to geo-target your list with the help of the Twitter‘s “tweet with your location” feature.

This feature allows you to selectively add location information to your tweets.  It is important to understand that this is an optional feature that adds your location information to individual tweets as you compose your Twitter content.

The location feature is available on desktop applications and/or mobile devices that support the feature. When you compose and send a tweet the location information that is shared publicly can be either your exact location (your coordinates) or your place (like a neighborhood or town). You can easily turn “Tweet with Location” on or off at any time. This will clear your location before you tweet for messages that do not require geo-targeting. You can also opt to delete all your past location data with a single click which makes the functionality of this feature even easier to manage.

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